– Come up with an industry opportunity and company strength. Or develop an industry threat and a company weakness. With the opportunity, identify a DF, CF and KSF. Using that CF, can you identify what the company is doing well (competence) to take advantage of this CF? Then, relate this competence (strength) to that part of the company’s strategy that matches the KSF of the opportunity. If you decide to discuss an industry threat, identify its DF, CF and KSF. Does the company not do something well (or does not do at all) – an incompetence, that makes the company vulnerable to this CF? How does this incompetence (weakness) hurt that part of the company’s strategy that matches the KSF of that threat?
choose to talk about the opportunity OR threat for the company
After discussing the opportunity OR threat you will start talking about strategic issue for the company (TripAdvisor) (Here you can mention the company name). If you choose the opportunity you will talk about the strength strategic, and if you choose the threat you will talk about the weakness strategic.