TOPIC: Starbucks should extend its brand into the detox tea industry.

TOPIC: Starbucks should extend its brand into the detox tea industry.
Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.

TOPIC: Starbucks should extend its brand into the detox tea industry.
Fast Facts

Voted 2013 Retailer of the year for Visual Merchandising and Store Design
Voted 2012 50 Most innovative companies
There are 23,571 starbucks in the world
13M active Starbucks Reward Loyalty Program members
Makes 21 Billions a year; triple from 10 years ago
40% of the coffee market share

Bibliography.
Starbucks Company Profile. 2015, March 14. Retrieved May 21, 2017, from https://www.starbucks.com/about-us/company-information/starbucks-company-profile
Tucci, C. Starbucks. 2016, August 02. Retrieved May 21, 2017, from https://www.statista.com/topics/1246/starbucks/

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