Topic: a retail company of your choice. Write an essay which examines in detail the market place for that company.

Topic: a retail company of your choice. Write an essay which examines in detail the market place for that company.

Order Description

Select a retail company of your choice. Write an essay which examines in detail the market place for that company. You should consider the major marketing issues the organisation faces. This will include a critical analysis the organisation’s recent marketing performance and details of the macro and micro environments. In particular you must provide a critical analysis of changes in the consumer behaviour that have resulted in the organisation having to revise its marketing strategies. The content of the essay should contain, but not be limited to, a detailed examination of:
• The organisation’s marketing performance
• The market environment Page 2 of 5 •
•The competitive position with respect to competitor organizations
• Target consumer profiles and an analysis of the consumer behaviour
• The marketing mix and in particular the product and /or service offered and how this meets the current and potential future needs of the target audience.
Your essay should be more than You must use theory to support your analysis and you should include examples in addition to your selected organisation to reinforce your analysis. You will be assessed on the level of your critical analysis, the insights you show, evidence of extensive reading and in particular your awareness of current marketing issues in the business and marketing media. The word count does not include tables, charts, diagrams or the reference list.

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