1. Chapter 9 of your reading focuses on the various publics within Public Relations. After reading the chapter, research a product, service or company that would
benefit from publicity. This should be original research for you and include a product, service or company that you have not previously discussed in this class. In
terms of publicity explain what you would do to bring publicity to the product, service or company. This should be an in-depth response that addresses the need for
the publicity boost, who you will pitch the idea to if you were trying to move it forward, and what resources (media outlets, social media, blog spots, etc.) would be
necessary. Also, indicate what you believe the outcome of your publicity would do for the company (i.e. crisis response, repair a damaged reputation, educate the
2. Read the case study on page 195: They’re Heeere! Provide an in-depth response to the 6 questions following the case. Provide reference support of your work.