MGT 521 SWOT Analysis
MGT 521 SWOT Analysis
Purpose of Assignment
The purpose of this assignment is to give learners an opportunity to apply lessons learned about operational tactics and strategic goals planning. Please refer to the
resources below to assist with the assignment.
Resources: Ch. 5, 6, and 7 of Management: A Practical Introduction; SWOT analysis for the organization used in Week 3; company strategic plan; video creator such as
Kizoa Movie Maker.
Scenario: You have been promoted to senior level manager of a company with low employee morale and decreased productivity. You have been tasked with developing a
strategic plan for the workforce to present to the CEO and other members of the leadership team.
Choose your organization or one you know well to use for this assignment. You may use the same organization you used in previous weeks.
Develop a 1-year strategic plan of action for your organization using lessons learned and your learning team activity during Week 3.
Include plans for any additional staffing and the proposed budget for your plan. Modify your SWOT analysis, if necessary, for your presentation.
Create a 10- to 12-slide PowerPoint® presentation including the following:
Explain rationale for plan
Discuss SWOT of organization
Summarize one year plan of action
Flowchart of one year plan
Give an overview of Budget for plan
Evaluate the potential benefit of the plan
Develop a 700-word summary for the Executive team. Append your budget and SWOT analysis to the plan.
Create a 2- to 3-minute motivational video (or transcripts) for the workforce highlighting your leadership style as an asset to the organization and the workforce and
your assigned task.
Format your assignment consistent with APA guidelines.
Lowes SWOT Analysis
Lowes Inc. is one of the leading American retail chain store operating in the United
States, Mexico, and Canada. The company has been listed on the Fortune 500 list of company in
America. It deals majorly in household goods, consumer electronics, and appliances which are
distributed to its customers across the North America Continent. The company is currently
headquartered in Mooresville, North Carolina in the United States of America. The company has
various subsidiaries operating across the region including, Orchard Supply Hardware, Rona Inc.,
and ATG Stores among others. This paper will conduct a SWOT analysis of the company based
on the interview conducted by the company with one of its top managers.
Lowes has been listed as one of the Fortune 500 companies and also identified as the
second largest hardware stores in the United States. The company has a chain of over 1,840
stores in the United States, Mexico and Canada. This gives the company a competitive edge over
it smaller competitors since it has the reputation of Fortune 500 companies and also has a large
market base across the region. The company is also the second largest globally operating in
Europe, Africa and some parts of Asia. The company is behind Home Depot but ahead of
European Stores, OBI, and B&G. This, therefore, makes the company more competitive both
locally and globally.
Despite the strengths of the company, it also has various weaknesses which include the
following. First, the company has high operating expenses in various functions such as
advertising, environmental CSR programs and sponsoring racing programs such as the Charlotte
Motor Speedy in Concord, New Carolina. The company, therefore, makes lower net income
since the company has very high operational expenditures. Secondly, the company has had
various lawsuits such as the small cluster of class action lawsuits regarding the company’s
employee payments in 2006. This tarnished the reputation of the company in the domestic and
international markets. Opportunities
The company has various opportunities in the industries owing to the development of
modern technology. Most retail chains have embraced the use of technological in the marketing,
distribution, ordering and payment strategies. Improvements in modern technology have helped
most global retailers to access new markets without having to have physical stores in the new
markets. Lowes Inc. can, therefore, embrace this strategy to improve its market share around the
world. Online marketing and distribution channels would help the company to explore new
markets at reduced costs and improved efficiency. The company can, therefore, use this
opportunity to complement its growth strategy.
Lowes Inc. faces various threats from the domestic and global markets. The first threat
includes competition from other local and international players in the retail industry. Home
Depot, for instance, is the biggest local and global competitor to the company. It controls a
relatively large market share, it is established and very popular in the industry. Globally, the
company also faces competition from other players such the European Stores, and OBI which
also control a reasonable marker share in the global industry. The company also faces
competition for manpower from players in and outside the retail industry. Lastly, the introduction
of online retail stores across the world such as Amazon and Walmart also pose a major threat to
the company since most of them deal in similar products to those of Lowes Inc