Develop a marketing plan for a global airline company
develop a marketing plan for a “global” airline company that is localising the global. for example lufthansa in nigeria. The plan should identify exisitng strategies & ways in which the company could generate value for stakeholders in a specific market.
The report should have a standard markeing plan format inclusive of situation analysis, marketing strategies & objectives, marketing programmes i.e. 7ps, Control & Evaluation including series of appropriate measurements within the plan. & final conclusion.
The solution file contains the MS word document “Marketing plan for Qatar Airways in Vietnam”. with total 3500 words count report.