Compare the economics of the concentrate business
Questions based on HBR Case Study:
Cola Wars Continue: Coke and Pepsi in 2010
- Compare the economics of the concentrate business to that of the bottling business: Why is the profitability so different?
- Why doesn’t competition between Coke and Pepsi escalate out of control?
- Can Coke and Pepsi duplicate their success in non-CSDs? Why or why not?