Compare the economics of the concentrate business

Questions based on HBR Case Study:
Cola Wars Continue: Coke and Pepsi in 2010

  1. Compare the economics of the concentrate business to that of the bottling business: Why is the profitability so different?
  2. Why doesn’t competition between Coke and Pepsi escalate out of control?
  3. Can Coke and Pepsi duplicate their success in non-CSDs? Why or why not?
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