Case Analysis –

You are required to write a real-world critical appraisal of an innovation project undertaken by one of the industry or government organisations in the commercialisation process. You will need to provide a synthesis of the different elements involved in the innovation and commercialisation process concerning the R&D stage, business/product development, funding regimes and Intellectual property strategies. You also need critically to analyse the strategies employed and provide strategic recommendations and alternative options that are linked to your analysis.