Analyze the campaign using the dragonfly effect model

Choose a social media campaign to analyze. You can choose a political campaign, product advertisement campaign, or a social awareness campaign. After you decide on a campaign, you want to monitor the campaign, conduct a formal analysis on the effectiveness of this campaign, and make specific recommendations on where, how, and why this campaign must be approved.

  • Contact the campaign via phone and/or email as a prospective consumer. Follow them on twitter or on other social media platforms. As a participant, you may build a perspective that differs from what the social media marketers intend.
  • Write a 3-5 page paper in which you:
  • Analyze the campaign using the Dragonfly Effect Model.
  • Determine steps you could take to improve the campaign based on your analysis.
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